Google Ads management for a landscaping or lawn care company
Route work and install work do not behave alike on Google, and running both from one budget is the most common way a landscaping company loses money here. Maintenance searches are cheap clicks and small repeating tickets: "lawn mowing service near me", "weekly lawn care [city]". Install searches are expensive clicks and one large ticket: "paver patio installer", "retaining wall contractor", "sod installation cost".
The numbers split the same way. A maintenance call runs $15 to $45, a signed annual account $60 to $140. A hardscape call runs $90 to $220 and closes at 15% to 30%, which still works at a five-figure job. Spring clicks cost $6 to $14 on maintenance terms, $12 to $30 on hardscape.
The mistake is broad match on the word landscaping plus a 25 mile radius. That pairing buys idea browsers and jobs 40 minutes off route. After two weeks the search terms report should read like a list of jobs you sell, and cost per call should be moving toward those ranges.