Where Idaho's landscaping and lawn care companies are
The largest concentrations of landscaping and lawn care companies in our Idaho data are in Nampa, Boise, Meridian, Idaho Falls, Caldwell, Twin Falls, Post Falls and Pocatello. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Nampa.
The map pack in Idaho
The map pack is a three-slot race, and in Idaho it is won by review count and recency far more than by rating: 71.3% of Idaho landscaping and lawn care companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 42 reviews and the 90th is 95. Those are the numbers to plan around, not the median.
The website gap in Idaho
27.1% of Idaho landscaping and lawn care companies list no website on their Google profile, fewer than the national 34.6%. Nationally, landscaping and lawn care companies with a website have a median of 13 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Idaho
- Put up a real website if you are in the 27.1% without one. Service pages, city pages for Nampa, Boise, Meridian, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the Idaho 75th percentile (42) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Idaho customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.